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Creators · Niche

Niche accounts worth cloning

The account should be about something a buyer can name. Gym form. Cafe payroll. A tool category. If you cannot say the job in a few words, you are not in a niche yet.

How to tell

  • The bio states a topic, not 'daily vibes'.
  • Most posts do the same job: a mistake, a myth, a short how-to.
  • The last 3 months still contain that job. Use 6 months only when the recent grid is empty.
  • Likes are allowed to bounce. The shape is not.

A general page that happened to post one niche video is the usual trap. The views on that video are not a format you can post next Tuesday. Go back to search, same keyword, sort by likes, and find the account that lives there.

What you do with it

Lock one avatar for that niche. Clone the repeated shape. Product in the caption if you are selling, or no product yet if you are growing the account first. Both are valid. Mixing three niches into one avatar makes none of them a brand.