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Videos · Niche

A niche clip that does one job

A niche clip is specific. It teaches, corrects, or lists something for one kind of viewer. A joke that only works once is a different object, and cloning it will not make a series.

Keep the clip if

  • You can name the job in one line.
  • The same account has posted that job in that shape before.
  • A different example would fit the same cuts next week.
  • The person is replaceable. The information is the format.

Skip the clip if

  • It only works because of a name, a scandal, or a sound from this week.
  • The on-screen text is the entire piece and it names their product.
  • You would have to explain a private backstory in the caption for it to land.
  • It is the only post of its kind on the account.

When it passes, paste the URL and use avatar transfer if the talking edit is the asset. Use motion transfer only when the motion is the asset. The product, if you are selling, goes in the caption. Niche accounts is the same test one level up, on the grid instead of the single video.