Use case
Niche videos: copy the job, not the joke
A niche video does one job for one kind of viewer. Payroll for cafes. Meal prep for night shifts. A myth about a tool your buyer already uses. The narrower the job, the easier it is to see whether the format repeats.
Run the search like a buyer
- Type the keyword a buyer would search, not a branded slogan.
- Sort by likes.
- Last 3 months. If the shelf is empty, last 6 months.
- Open the account. Count how many posts share the length, the framing, and the job.
- Keep it only if that shape shows up again. One video with a celebrity sound is not a format.
Example. Keyword: meal prep for night shifts. You find an account that posts twice a week, always a question hook, three beats, and the container at the end. The likes sit in a band, not one outlier. That is a format. Your product, if you have one, goes in the caption. The avatar takes the person's place.
Reject these sources
- The account posts everything: dances, stitches, vlogs, and one explainer that happened to hit.
- The clip only works if you already know a private joke or a sound that died last week.
- The on-screen text is the whole joke and you cannot say it about your product.
- The face is a real, known person. Do not clone their likeness.